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The baby care brand will be greeting visitors to discuss its innovative formulas that utilize its one-of-a-kind Oleosphere Technology.
July 11, 2022
By: Marie Redding
Senior Editor
Earth Baby will be at Cosmoprof North America (CPNA), greeting visitors and discussing its innovative formulas that utilize its one-of-a-kind Oleosphere Technology for its baby care products. The 2022 edition of CPNA will take place in Las Vegas, July 12th – 14th. (Note: CPNA organizers are preparing for a full house on opening day.) “We’re very excited to be attending Cosmoprof in Las Vegas this year,” said Earth Baby spokeswoman and VP of Sales and Marketing Bianca Murphy, “We’ve been building the Earth Baby brand for years now, and we’re excited to show the larger beauty and hygiene industry our unique combination of innovation and organics.” The “unique combination” that Murphy is referring to is Earth Baby’s dual focus on natural, organic ingredients and powerful efficacy. The former is achieved through the use of certified organic fruit and vegetable-based ingredients. These are non-toxic and designed to be gentle on a baby’s skin, body, and hair. For the latter, Earth Baby has developed its patented, one-of-a-kind Oleosphere Technology. The formulation utilizes Oleosomes from safflower seed oil, which is high in linoleic acid and vitamin E. The Oleosomes themselves consist of tiny bubbles that deliver time-released ingredients to the skin and act as a moisturizer, emulsifier, and emollient at the same time. The combination of safe ingredients and potent application have made Earth Baby products popular with parents caring for young children and their tender, sensitive skin. The Earth Baby team is excited at the prospect of bringing its proven family care solutions to a larger audience and hopes that the ability to attend CPNA in Las Vegas this year will be the start of many exciting and fruitful partnerships as the brand continues to invest in raising the standard for childcare in the United States.
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